One of the team members journal entry:
We had Midland Institute come and speak to us. They were a big help because they talked about the four p's of marketing: product, placement, pricing, packaging, and promotion. This helped us with our business model canvas. He also provided us some products from the past which gave us more ideas for our business. The thing I took from his presentation was dynamic pricing / selling your product to the customer. A lot of customers will feel more inclined to buy something if they feel like they're getting a deal from it.


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